General feedback
Students should:
- read the question carefully to ensure that they do not miss important components of the question
- have a clear understanding of key words in the question and recognise the intent of the question and its requirements
- engage with any stimulus material provided and refer to it in the response
- communicate ideas and information using relevant examples
- expect to interpret data/graphs/tables and assess information for accuracy, reliability and/or validity
- review the response to ensure that it addresses the question requirements.
Section II
Question 11
In better responses, students were able to:
- identify and outline ONE relevant design factor or a factor that would impact innovation success
- apply content knowledge and use an example to show the connection between the factor and success or failure.
Areas for students to improve include:
- providing more than an identification of a factor
- making the link evident between the factor and success or failure.
Question 12
In better responses, students were able to:
- demonstrate understanding of ONE relevant social trend such as the increasing demand for remote work, growing emphasis on sustainability, fitness and active lifestyles
- show the relationship between the social trend and the demand for innovative design solutions
- support the response with a relevant example to highlight the social trend. For example, sustainable living is creating a demand for eco-friendly and sustainable products, reusable items, and products with minimal environmental impact.
Areas for students to improve include:
- identifying a social issue to support the response
- incorporating a real-world example to show understanding.
Question 13
In better responses, students were able to:
- identify ONE relevant communication technique that could be used when presenting information. For example, video conferencing, instant messaging, virtual whiteboards and 3D modelling
- relate the response specifically to presenting information to a client
- explain more than one advantage of this communication technique and show the effect(s) of the communication method.
Areas for students to improve include:
- using design specific communication methods. For example, interactive prototyping, rather than general methods such as active listening, concise messaging and appropriate body language
- incorporating a real-world example to show understanding
- showing cause and effect in the answer by using terms such as ‘this causes’, ‘results in’, ‘leads to’, ‘produces’, ‘brings about’.
Question 14
In better responses, students were able to:
- demonstrate understanding of ONE specific technology such as smart devices, online learning platforms, apps, electric cars and virtual reality
- address the information provided and show the relationship between lifestyle improvement and cost to both society and the environment
- discuss in detail both the social and environmental costs of the specific technology referenced
- demonstrate understanding of ‘lifestyle improvement’, such as instant communication, improved health and fitness, greater connectivity and more time efficient lifestyles.
Areas for students to improve include:
- making reference to specific examples of lifestyle improvement
- understanding both the social and environmental costs of the technology.
Section III
Question 15
In better responses, students were able to:
- demonstrate a detailed understanding of the ethical and social implications for designers
- use specific and relevant examples that relate to design, such as privacy and data security, the changing nature of work due to technological advancements and the cost of energy to support their analysis of implications
- provide multiple relationships between ethical and social implications and the examples
- provide both short- and long-term implications for designers
- effectively incorporate the information in the stimulus
- support implications with clear cause and effect statements
- write in full sentences using appropriate paragraph structures.
Areas for students to improve include:
- developing a cohesive response by using connective terms, full sentences, and paragraphs
- using statements such as, ‘as a consequence’, ‘furthermore’ and ‘as a result of’, to draw out and relate further implications for designers when responding to world issues
- using the suggested examples in the question, for example, health, food production and living conditions
- drawing out the relationship between the TWO selected examples and the social and/or ethical implications for designers
- referencing both social and ethical impacts.