Section II
Candidates showed strength in these areas:
-
understanding the reasons for resistance to change (Q.21)
-
describing the features and characteristics of sequencing and scheduling (Q.21)
-
understanding SWOT and marketing strategies relevant to the scenario (Q.22)
-
understanding the role of employer associations (Q.23)
-
making clear the relationship between maintenance (as a human resource management strategy) and improved business outcomes (Q.23)
-
interpreting and calculating cash flow statements (Q.24)
-
explaining how government influences financial management (Q.24).
Candidates need to improve in these areas:
-
linking the use of sequencing and scheduling to improved business operations (Q.21)
-
understanding the role of government in influencing financial management and cash flow management (Q.24).
Section III
Question 25
Candidates showed strength in these areas:
-
using the stimulus provided
-
explaining an appropriate financial option which might be available to the business
-
comparing a variety of issues associated with both outsourcing and the factory expansion
-
showing the relationship between global factors and outsourcing
-
structuring the response using appropriate report features.
Candidates need to improve in these areas:
-
explaining global factors
-
making reference to the stimulus throughout each part of the question
-
relating global factors to business operations.
Section IV
Question 26
Candidates showed strength in these areas:
-
demonstrating understanding of both resolution strategies and preventative strategies to address workplace disputes
-
supporting responses with relevant case studies
-
communicating using relevant business terminology and concepts.
Candidates need to improve in these areas:
-
analysing rather than outlining or describing the causes and strategies.
Question 27
Candidates showed strength in these areas:
-
displaying knowledge of a range of promotional strategies such as advertising, personal selling, sales promotion and relationship marketing
-
making a judgement about the importance of individual promotional strategies in the marketing of goods and services
-
understanding communications processes such as opinion leaders and word-of-mouth
-
integrating the case study throughout
-
using relevant business terminology and concepts.
Candidates need to improve in these areas:
-
knowing the difference between the promotional mix and the marketing mix
-
making judgements about the importance of having a mix of promotional strategies rather than the importance of individual promotional strategies.
-
using one or more relevant case studies.
